Wednesday, May 11, 2011

The Simple Truth

"Good, fast, cheap. Pick Two."

And it's not just for the advertising industry, I believe it's sort of the universal mantra of how things work. Try it yourself. Pick two and I'm sure the third one will not fit the equation.

Hmm... if only we let clients pick their 'two' before we actually start work.
Now that's a wishful thought. :P